Privacy Policy
Last updated: October 15, 2026
At Terra Untold, we value your privacy and are committed to handling your personal information responsibly and transparently.
This Privacy Policy explains how we collect, use, store, and share personal information when you visit our website, contact us, book a photography experience, or participate in one of our tours in Guatemala.
By using our services, you acknowledge the practices described in this policy. Where consent is legally required, we will request it separately.
1. Who We Are
Terra Untold is a photography and travel experience brand operated by Snider Consulting.
For the purposes of this Privacy Policy, Snider Consulting is the business responsible for determining how and why personal information is processed in connection with Terra Untold's services.
Business information
Brand: Terra Untold
Legal entity: Snider Consulting
Registered business address: 19751 Sioux St, Tehachapi, California.
Country and state of registration: California, United States of America.
Email: info@terra-untold.com
Website: www.terra-untold.com
For privacy-related questions or requests, please contact us at info@terra-untold.com.
2. Information We Collect
We collect personal information that you provide directly to us, as well as certain information collected automatically when you use our website.
2.1 Information You Provide
Depending on how you interact with Terra Untold, we may collect:
Full name
Email address
Phone number or WhatsApp contact details
Billing and payment-related information
Booking dates and experience preferences
Number of participants
Photoshoot requests, locations, and special requirements
Information included in messages or contact forms
Travel-related details necessary to organize a booked experience
Photographs and other content created during our experiences
For certain activities, we may also request information relevant to accessibility, participation requirements, or safety.
We aim to collect only the information reasonably necessary for the specific service.
Please avoid sending sensitive personal information unless it is necessary and we have explained how it will be handled.
2.2 Information Collected Automatically
When you visit our website, certain technical information may be collected through Squarespace and our configured analytics tools.
This may include:
IP address
Browser type and device information
Operating system
Pages visited and interactions with our website
Referring websites or traffic sources
Approximate geographic location derived from technical information
Cookie identifiers and similar online identifiers
Dates and times of website visits
The information collected depends on the tools enabled and your applicable privacy and cookie preferences.
3. How We Use Your Information
We process personal information for purposes including:
Booking and service delivery
To respond to inquiries, confirm reservations, organize photography sessions, arrange travel experiences, and provide purchased services.
Customer communication
To answer questions, send booking confirmations, communicate schedule changes, and provide information relevant to your experience.
Payments and administration
To process payments, manage deposits, issue refunds, maintain transaction records, and meet accounting obligations.
Photography services
To organize photoshoots, edit and deliver agreed photographs, and communicate about completed sessions.
Website operation and improvement
To maintain website functionality, understand visitor interactions, troubleshoot problems, and improve our services.
Advertising and marketing
Where permitted by applicable law and your privacy preferences, to measure advertising performance and understand the effectiveness of our marketing campaigns.
Legal and security purposes
To comply with legal obligations, protect our services, prevent fraud, and respond to legitimate legal requests.
We do not use personal information for purposes incompatible with those described here without an appropriate legal basis.
4. Legal Bases for Processing
Where applicable data protection law requires a legal basis, we rely on one or more of the following:
Performance of a contract
Processing information necessary to manage bookings and provide the services you request.
Legitimate interests
Operating and improving our business, responding to inquiries, maintaining security, and administering customer relationships, where those interests are not overridden by applicable privacy rights.
Consent
Using optional analytics or advertising technologies, sending consent-based marketing communications, or using identifiable customer photographs for promotional purposes where consent is required.
Legal obligations
Maintaining records and processing information where necessary to comply with applicable laws.
The appropriate legal basis depends on the type of information, the processing activity, and the law that applies to the individual.
Where we rely on consent, you may withdraw it at any time, without affecting processing already lawfully carried out.
5. Bookings and Payments
Terra Untold accepts payments through supported Squarespace checkout services and, where arranged directly, ACH bank transfers or Venmo.
Payment information is processed through the relevant payment provider or financial institution.
When you make a payment, we may receive transaction details such as:
Customer name and contact information
Amount paid
Transaction date
Payment status
Payment reference
Billing information made available by the provider
Payment providers may independently collect and process additional information under their own privacy policies.
We do not intentionally collect or store complete payment card numbers through our ordinary website contact forms.
We recommend reviewing the privacy notices of the payment providers used for your transaction.
6. Website Hosting and Squarespace
Our website is built and hosted using Squarespace.
Squarespace provides services that may include:
Website hosting
Contact and booking forms
E-commerce and payment integrations
Website analytics
Security and technical infrastructure
Customer and transaction management
Squarespace may process personal information on our behalf and, for certain activities, in its own capacity, as described in its privacy documentation.
You can review Squarespace's Privacy Policy at:
https://www.squarespace.com/privacy
7. Website Analytics
We use analytics tools to understand how visitors interact with our website and to improve the performance of Terra Untold.
7.1 Google Analytics
We use Google Analytics, a web analytics service provided by Google.
Depending on our configuration and your consent preferences, Google Analytics may collect information about website visits, page interactions, device characteristics, and traffic sources.
Google may process this information according to its applicable terms and privacy policies.
Learn more:
https://policies.google.com/privacy
7.2 Squarespace Analytics
We use Squarespace Analytics to understand website traffic, visitor behavior, and general website performance.
Depending on the configuration, this may involve technical information, usage data, and cookies or similar technologies.
7.3 Analytics Preferences
Where required by applicable law, non-essential analytics technologies will be activated only after the relevant consent has been obtained.
You may be able to manage or withdraw consent through our website's cookie preferences.
Additional information is provided in our Cookie Policy.
8. Meta Pixel and Advertising
We use Meta Pixel, a technology provided by Meta, to help measure the effectiveness of advertising and understand actions visitors take on our website.
Depending on our configuration and your consent, Meta Pixel may collect information such as:
Website pages visited
Browser and device information
Online identifiers
Interactions with selected website elements
Events related to inquiries or bookings, where configured
Meta may process certain information for its own purposes under its applicable terms and privacy policies.
Where consent is required, Meta Pixel will be activated only after the appropriate consent has been provided.
For information about Meta's data practices, visit:
https://www.facebook.com/privacy/policy/
9. Cookies and Similar Technologies
Our website uses cookies and similar technologies to support website functionality, remember preferences, analyze website usage, and measure advertising performance.
These technologies may include:
Essential cookies
Necessary for core website functions, security, and certain booking or checkout features.
Analytics cookies
Used to understand website traffic and visitor interactions.
Advertising cookies
Used to measure advertising performance and support marketing activities.
Where legally required, we request your consent before using non-essential cookies or similar technologies.
You can manage your preferences through our cookie consent interface, where available.
For further details, please see our separate Cookie Policy.
10. Sharing Personal Information
We may share personal information with third parties when reasonably necessary to operate our business or deliver the services you request.
These may include:
Website and technology providers
Including Squarespace, Google, and Meta, depending on the services and technologies used.
Payment service providers
To process payments, transfers, refunds, and related transactions.
Travel and activity providers
Including accommodation providers, transportation companies, hiking operators, and local guides when necessary to arrange your booked experience.
Photographers and service collaborators
When required to organize or deliver photography services.
Professional advisers
Including accountants, legal advisers, and other professional service providers where necessary.
Public authorities
When disclosure is required by applicable law or a valid legal process.
We limit disclosures to information reasonably necessary for the relevant purpose.
We do not sell customer booking information or contact lists to data brokers.
However, certain advertising technologies may involve data disclosures that are classified as a "sale," "sharing," or targeted advertising under some privacy laws. Where applicable, we provide the required choices and opt-out mechanisms.
11. International Data Transfers
Terra Untold offers services in Guatemala and is operated by a US-based business.
Personal information may be processed in the United States, Guatemala, or other countries where our service providers operate.
Data protection laws in those locations may differ from the laws in your country of residence.
Where required, we use appropriate legal safeguards for international transfers of personal information.
[TO CONFIRM: Applicable transfer safeguards and relevant provider agreements.]
12. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including service delivery, customer communication, legal compliance, accounting, and dispute resolution.
Retention periods may differ depending on the type of information and applicable legal requirements.
For example:
Booking and payment records may be retained to meet legal and accounting requirements.
Customer inquiries may be retained for follow-up and customer service purposes.
Photography files may be retained for editing, delivery, and agreed customer services.
Analytics information is retained according to the configuration of the relevant analytics provider.
When information is no longer required, we take reasonable steps to delete or anonymize it, subject to applicable legal obligations.
[TO CONFIRM: Internal retention periods, particularly for customer photographs and inquiry submissions.]
13. Photographs and Promotional Use
During our photography experiences and private photoshoots, we may create photographs in which participants are identifiable.
These photographs are processed to provide the photography services included in your booking.
We will not use identifiable customer portraits in our website galleries, advertisements, or promotional materials without an appropriate legal basis and, where required, your consent.
Consent for promotional use is separate from agreeing to receive photography services.
Where consent is the legal basis for promotional use, you may withdraw it by contacting us. Withdrawal does not affect lawful uses made before the withdrawal, although we will address ongoing uses as required by applicable law.
14. Email and WhatsApp Communications
If you contact us by email or WhatsApp, we may process your contact details and the information contained in your messages.
We use this information to respond to inquiries, discuss photoshoot arrangements, provide booking assistance, and communicate about confirmed experiences.
WhatsApp is operated by a third-party provider and is subject to its applicable privacy terms.
We do not automatically add customers to promotional mailing lists merely because they have made an inquiry or booking.
If we introduce promotional email subscriptions, we will provide the required notices and consent or opt-out options.
15. Data Security
We take reasonable technical and organizational measures to protect personal information against unauthorized access, loss, misuse, and inappropriate disclosure.
These measures may include using established service providers, access controls, and secure payment processing systems.
However, no method of electronic transmission or storage can be guaranteed to be completely secure.
If you believe your personal information has been compromised in connection with our services, please contact us promptly.
16. Your Privacy Rights
Depending on your location and the laws that apply, you may have rights to:
Request access to personal information we hold about you.
Request correction of inaccurate information.
Request deletion of personal information.
Object to or request restrictions on certain processing activities.
Withdraw consent where processing is based on consent.
Request a portable copy of certain information.
Opt out of certain advertising-related disclosures or targeted advertising.
Lodge a complaint with an appropriate data protection authority.
These rights are subject to applicable legal conditions and exceptions.
To submit a privacy request, email:
We may need to verify your identity before fulfilling certain requests.
We will respond within the timeframe required by applicable law.
17. Children's Privacy
Our website and services are not specifically directed toward children.
Where children participate in family photoshoots or other experiences, booking arrangements and any necessary permissions should be handled by a parent or legal guardian.
We do not knowingly collect children's personal information for independent marketing purposes without an appropriate legal basis or required parental consent.
If you believe a child's personal information has been collected inappropriately, please contact us.
18. Third-Party Websites
Our website may contain links to third-party websites, including social media platforms, payment providers, and external booking services.
We are not responsible for the privacy practices of independent third-party websites.
We encourage you to review their privacy policies before providing personal information.
19. Changes to This Privacy Policy
We may update this Privacy Policy to reflect changes in our services, technology, legal obligations, or data processing practices.
The latest version will be published on this page with an updated revision date.
Where required by law, we will provide additional notice or obtain consent for material changes.
20. Contact Us
If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact:
Terra Untold
Operated by Snider Consulting
Email: info@terra-untold.com
Website: www.terra-untold.com
Business address: 19751 Sioux St, Tehachapi, California.
Registered legal entity: Snider Consulting